MKTG1092: Disruption Through Product Innovation - Management Assignment Help

Assignment Task

Report Scenario
The Australian consumer products industry has been facing a series of challenges and issues in recent years, and COVID-19 drastically complicated these issues.
Throughout the pandemic, larger and small consumer products companies have faced economic uncertainty and a complete disruption of global supply chains, coupled with dramatically shifting consumer behaviour. Moreover, the pressure to drive growth through innovation has never been more imperative. From some, growth through product innovation will mean disrupting the market.

Report Question
The main question(s) to answer in your report are …
What is meant by disruption in the context of product innovation. Why is disruption a viable product innovation strategy given the current COVID-19 context? What innovation capabilities do Australian companies need to develop if they wish to be a successful disruptor?

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