MKTG1100: Marketing Management - Implementation Plan, Budget, Forecast and Control - Management Assignment Help

Assignment Task:

Assessment Details: 

In the final assessment task, you are required to individually continue to build your understanding gained from Assessment task 1 and the decisions regarding the target market and recommended strategies you made in Assessment 2. 

To complete this stage of the marketing plan, you will develop a tactical implementation plan applying the marketing mix (4 Ps), budget (schedule) the costs of the implementation, determine the forecast (return on investment) and establish the required metrics and controls applicable to developing the competitive advantage in the marketplace for your brand. 

Throughout the assessment, you will consider the ethical, social and cultural issues in the marketing context and demonstrate professional skills through critical thinking in developing a logical and commercially robust marketing implementation plan that will meet the marketing objectives and strategic competitive position. 

The plan must be original. It cannot be like any programs previously undertaken within the industry in either Australia or any international markets. It must demonstrate creative ability to achieve competitive advantage and position of the brand in the market, ultimately to achieve the desired marketing objectives. 

Your budget for the plan is AUD6 million and this excludes marketing production costs such as agency fees. Cost schedules have been provided for most media and other activities. Please refer to canvas to incorporate into your costing models. 

This assessment does not have a word limit. However, it is expected this will be a substantial piece of work when including the appendix. All work must be professionally presented (either as a report or in a presentation format). The work must be referenced throughout and contain a reference list. Correct application and use of an appendix is expected – for example, all detail supporting statements must be shown in the appendix and correctly signposted within the body of the report or presentation. The appendix may contain relevant information from the previous two assessment tasks where required. 

Assessment criteria 

The assessment requires you to: 

• Respond to macro and micro factors impacting the marketing context 

• Demonstrate an awareness of ethical, social and cultural issues and the need to exercise the professional skills of a marketing manager and their responsibilities 

• Apply analysis and critical thinking to achieve growth objectives and solve brand issues 

• Develop the necessary marketing strategy using a variety of carefully selected marketing tools that will achieve maximum competitive advantage 

• Apply critical analysis and critical thinking skills, develop the work to a professional management standard including visual presentation, structure and use of language.

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