MKTG2002 : Instruction for Designing your Questionnaires - Management Assignment Help

ASSIGNMENT TASK:

TASK:

Instruction for designing your questionnaires

Designing a questionnaire requires lots of attention and care. You need to carefully guide your respondents to answer your questions, while avoid causing any type of biases. Before designing your questionnaire, clearly define the objective of your research. Through objectives identify dependent and independent variables. Search the literature to find the best measure that matches the definition of variables identified in your research objective. Remember objectives are built on research problem and research questions. I have some instructions for you that helps you to design a questionnaire. I show them on a sample of questionnaire at the end of this document.
 

1. Show your respondents you are from a credible institution.
2. Briefly introduce what you are doing and what you expect your respondents do. Tell your respondents what is the purpose of your research and politely ask them to help you to complete your survey. Appreciate their time and effort. Make them sure about confidentiality.
3. Tell them what they have to do.
4. Have instruction customised for each set of questions/ items.
5. Don't forget scale poles.
6. Don't forget to give weight to items.
7. Identify code for items to be able to transfer them into software. Codes can be the initial of your variables. For example, SMI stands for “social media influence” and the number is the sequences of items appeared in your survey. SMI1 is the first item you ask your respondents to assess social
media influence.
8. Have demographic information such as age, gender, education, etc.
9. Thank them and tell them what they have to do after completing the survey

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