MKTG2002: Kind of Sampling Strategy Sample Frame, Sampling Technique - Management Assignment Help

Assignment Task:

Task:

Question 1 (Marks 10)
A team of marketing academics at a large university were approached by South Asian telecommunication provider, Mobilink. The company has developed a prepared SIM card with improved simplicity and enhanced customer value. Customers can also switch seamlessly to prepaid or contrast with the provider. The prepaid SIM card provided by Mobilink is backed by South Asian call centre. The CEO of Mobilink wants team of marketing academics to develop a research proposal, for no more than $50,000, to examine why consumers switch mobiles and how they deal with shock (unexpected large charges on their account) he hopes this will trigger consumers to consider changing providers and therefore saving money.

Please answer the following three questions:
a) What kind of sampling strategy (i.e. sample frame, sampling technique, sample size) are best suited for this research proposal? Why?
b) Outline the research purpose you think would have been developed from the management problems/issues in this research study.
c) Outline three key research questions you think would have been developed from the management problems/issues in this research study.

Question 2 (Marks 10)
Evaluate the following survey designs:

a) A researcher suggests mailing a small safe (a metal file box with a built-in lock) without the lock combination to respondents, with a note explaining that respondents will be called in a few days for a telephone interview. During the telephone interview, the respondent is given the combination and the safe may be opened.
b) A shopping mall that wishes to evaluate its image places packets (including a questionnaire, cover letter and a stamped return envelope) in the mall where customers can pick it up if they wish.
c) An email message is sent to individuals who own computers, asking them to complete a questionnaire on a website. Respondents answer the questions and then have the opportunity to play a poker-machine game on the website. Each respondent is guaranteed a monetary incentive but has the option to increase it by playing the poker-machine game.

Question 3 (Marks 10)
Please answer the following questions:
a) A scholarship officer at a university is considering an applicant for a travel scholarship to an overseas university. The officer uses the following processes: If the student has a grade point average (GPA) in the 95th percentile among the admission, ten points are added. If the student had a TEE or university entrance score in the 95th percentile, five points are added. If a student comes from a household whose combined income is less than $60,000 a year, for the last four years, five points are added. If the student is from the country or rural area, five points are added. What variables are being used to determine eligibility for the travel scholarship? What would be your approximate score on this scale and explain answer? Is this best described as an index or a composite scale? Explain your response.

Question 4 (Marks 10)
The NSW Population Health Survey has been conducted each year since 2010 and is based on a sample of 10,000 adults, aged 18 years and over, randomly selected from a household using random digital dialling, also known as CATI (computer assisted telephone interviewing). Information in the report includes health and lifestyle, including psychical activities level, smoking prevalence, alcohol consumption, intake of fruits and vegetables, selected health and screening checks, body weight, asthma and diabetes prevalence, psychological distress and social networks.

Question 5 (Marks 10)
In a 2005 conference paper, Nielsen Fellow Tanveer outlined some of the problems faced by interviewers using poorly designed questionnaires. In his conclusions, Tanveer said that interviewers believe researchers are boring people, and that they lose respondent cooperation by:
• talking in language respondents do not understand
• reading, not conversing, and probing without explaining
• making interviewers and respondents jump over endless complicated hurdles
• allowing confusion with telemarketing to continue.

This MKTG2002 :Management Assignment has been solved by our Management Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.