MKTG2006 : Marketing Technologie Assessment MarTech Report Assessment - Management Assignment Help

Assignment Task:

Task:

Overall Instructions:

You will be writing a MarTech report for an event management company in Australia, please read the following information very carefully, which will provide you with some details and background information of this company. Your report WILL NOT BE MARKED and therefore will receive a ZERO grade if this company is not used for this report. Instinct Events & Entertainment (https://instinctevents.com.au/) is an event management and creative production agency in Australia. “With 25+ years of experience orchestrating events, from intimate gatherings to major public events, we provide services designed to propel your events from mundane and satisfactory to awesomely exciting guest experiences” (Instinct Music, 2016). The company offers a wide range of services such as, event entertainment consulting and production (e.g., stage and technical production and management, musical direction), small and big event management (e.g., logistics, project planning, speaker and guest management), and creative services (e.g., photography, script writing, décor and theming, graphics and media design, video production) (Instinct Music, 2016). In recent years, Instinct Events & Entertainment see the need to expand their digital presence and enhance communication with their customers at an omni-channel level. Such need becomes more prominent due to the global pandemic. The company may also face significant challenges after the pandemic due to economic uncertainty. You are hired as a digital marketing consultant to help Instinct Events & Entertainment expand their digital business in 2022. You MUST NOT contact Instinct Events & Entertainment or any of its employees in relation to this assessment UNDER ANY CIRCUMSTANCES. MarTech Report Structure

• There is NO NEED for an abstract, executive summary, introduction, and/or conclusion of any kind to this assessment.

• This report is divided into two major parts, you MUST follow the exact structure and include all the components listed below:

Part 1: Background and Company Analysis – explain the industry and company, and analyze the company’s marketing capabilities (≈ 500 words)

a) Company and Industry Background

• Provide background information regarding the company and the nature of the industry it operates in.

b) Internal Analysis

• Identify and analyse the strengths and weaknesses of the company. Specifically, the (digital) marketing capabilities of the company.

Part 2: MarTech Strategy – propose and explain the MarTech strategies (≈ 1500 words)

a) Digital Marketing Goals

• You are required to propose digital marketing goals, each incorporates the criteria of SMART (Specific, Measurable, Actionable, Realistic, Timebound).

• There is no minimum or maximum number of goals required, however, you need to decide how many goals are most suitable and achievable for the company in 1 year.

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