MKTG202 : Engaging Stakeholders - Marketing Assignment

Questions :

• Is it evident that the advertiser is using segmentation and target marketing?
• What are the appeals in the piece, is there a point of difference for the product identified, how was this executed?
• Does this piece stand out from competitors?
• Could you remove the brand or company name from the piece and insert any competitor and the piece would make sense to the audience i.e. how does the piece use the brand in relation to the creative?
• Does the piece appeal to the target market?
• From your perspective, what could be done to make the piece more effective?