MKTG216 - Consumer Demographics - Marketing Assignment Help

Assignment Task

Question

Write short notes to explain the following:

i) Demographic dividend 

ii) Sociological perspective of consumer behaviour

iii) Components of population change and the impacts on size and composition of consumers 

vi) Gendered consumer behaviour

Question

Presented below in the table are the number of males and females by age group in the state of Tasmania on 30th June 2012 and the number of births born to Tasmania women in reproductive age groups (aged 15-49) in 2012. The Crude Death Rate (CDR) for Tasmania in 2012 was 8.71 deaths per 1,000 people. Tasmania population growth rate was 0.4% per annum from 2011 to 2012. Using the information provided, calculate the following demographic indicators (please keep 2 decimal places for all rates and use correct units of measurement): i) Age-specific Fertility Rate (ASFR) for Tasmania women in reproductive ages in 2012. 

ii) Total Fertility Rate (TFR) for Tasmania in 2012 

iii) Total number of deaths in Tasmania in 2012.

iv) If population in Tasmania continues to grow at the same rate

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