MKTG3002 - Digital and Social Media Marketing - Report Writing - Marketing Assignment Help

Assignment Task:

Task:

Assessment 2 – Part B Overview:
Focus of Part B
Part B focuses on the application of the information acquired in Part A to develop a digital marketing plan. This report includes analysis of the voice of the customer, quantitative social-media analytics, development of integrated marketing objectives, and development of a social-media-focused digital-marketing plan.

Professional presentation of Part B report:

The group must prepare a 4000 word (+/- 10%) digital marketing report and submit via Turnitin. Only words in the report’s body are included in the word count, and any tables are excluded from the word count. The report body starts at the beginning of the Introduction section and finishes at the end of the Conclusion section. As such, the Executive Summary, Table of Contents, References and Appendices are excluded from the word count.

Executive Summary:
The Executive Summary is a brief overview of the proposed plan that notes all of the important, relevant points—e.g. time-frame covered, critical issues, objectives, key digital marketing actions, budget, key expected outcomes. It should be very specific and short, about 250 words, it is excluded from the word count.

Table of Contents:
Use the automatic multilevel Table of Contents (ToC) feature available in MS Word to generate the ToC.

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