MKTG3008 - Marketing and Customer Insights

Assignment Task

Task Description

This is an individual assessment that involves conducting quantitative analysis using industry relevant software and analytic tools on a given dataset, interpreting results and writing a summary of the insights gained.

Factor analysis 

This section aims to help your stakeholders understand your consumers. You need to conduct factor analysis by selecting appropriate variables that are aligned with your research objective and provide data visualizations.

Correspondence analysis

This section aims to help your stakeholders understand your products in relation to market competitors by conducting correspondence analysis with data visualizations. You need to select appropriate variables that are aligned with your research objective.

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