MKTG311: Brand Development Strategy- Group Presentation Assignment Help

Internal Code: 1HBBG

Group Presentation Assignment Help:

Task:

Learning Outcomes

1. To increase understanding of the important issues in planning branding strategies and in evaluating brand strategies
2. To be able to apply appropriate theories, models, and other tools used to make better branding decisions
3. To work effectively in teams to analyse and prepare presentations on brand management issues

Brand Development Strategy assessment is designed to develop branding strategies for new businesses and start ups. This assessment has two components: Group Presentation (25%), and Individual Essay (25%). Group Presentation (25%) After forming groups in week 2 (groups of 5 people), students will develop and present their brand development strategies for a new business/start up. In doing so, students need to come up with a new business/start up idea across a broad range of categories and industries. Groups will have two weeks to decide on their choice of business, and confirm it with their tutor, by week 4. Group presentations will commence on week 10 and continues until week 12, in tutorials. All groups are required to give a 20-minute presentation (20 slides maximum, excluding references) followed by 5 minutes class discussion. Each member of the group MUST present. All presentations will be marked as a group effort. Each student will be awarded the group presentation mark, however peer evaluation marks will be applied to adjust the marks based on each member’s contribution.