MKTG4313 - Business Modeling and Optimization - Proposed Business Problem - Real World Business Problem - Management Assessment Answer

MKTG4313: Business Modeling and Optimization Assessment Answer

Assessment Task:

GENERAL DESCRIPTION
Students will complete a 5-10 page written analysis of a student-proposed business problem. Students should attempt to strike a balance between relevance to a real-world business problem and simplicity. Students will be required to utilize and apply one of the methods presented in the textbook.

PROJECT FORMATTING
General Formatting Guidelines. All written work, except for the required Executive Summary, is required to be double-spaced with one-inch margins, 12-point Time New Roman or Arial font, and written in complete sentences and paragraph format. The Executive Summary section should be single-spaced with one-inch margins, 12-point Times New Roman or Arial font, and written in complete sentences and paragraph format. Since this is a business class, students are expected to provide a quality product worthy of submission to senior-level decision-makers. There is not a “single format” for the project analysis, but the final deliverable needs to contain the following sections at a minimum:

1. Cover Page

2. Executive Summary

3. Problem Description & Scope

4. Methodology & Model

5. Results & Analysis

6. Recommendations

Students will need to adapt their write-up and content based on their problem. The project write-up should follow a logical progression from a clearly defined problem statement to a well-justified recommendation. To facilitate the final analysis write-up, deliverables should be constructed in the following manner:

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