MKTG45260 - Principles of Marketing - MyMarketingExperience - Jeans Fashion Industry - Marketing Management Report Writing Assignment Help

Assignment Task:

MKTG45260 Marketing Management Report Writing Assignment Help

Learning Outcomes:

Knowledge and Understanding

• Demonstrate a critical understanding of the role of marketing in helping an organisation determine its overall strategic direction and achieve its short-term objectives 
• Explain and discuss the influences of changing market and consumer trends on the choice of appropriate marketing tools and techniques. 

Skills, qualities and attributes

• Demonstrate the ability to analyse and apply knowledge and information, and utilise key marketing theory and concepts, in different business contexts
• Demonstrate the ability to communicate marketing ideas, in both written and oral format, to a professional standard
   

Assessment Context

This assessment is based on the online simulation MyMarketingExperience, set in the jeans fashion industry. Your company needs a completely new marketing strategy to take advantage of predicted growth in the industry. 

All the strategic decisions your team makes throughout the simulation are saved as a final marketing plan document accessible on the MMX website. This plan should be used to evaluate how successfully you have applied your strategy. Your Chief Executive Officer [CEO] wants to understand how these decisions have been taken.  In other words: What was the marketing theory you used to support your decisions? How did you align marketing theory with marketing practice? 

In your role as a Marketing Manager in your company, you are required to submit your evaluation in the form of a business report to your company’s Board. 

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