MKTG5004 - Business Research Methods - Critical Literature Review - Business Assessment Answer

Assessment brief

You will need to write a critical literature review based on the list of topics provided to you. Once you have chosen your topic, you will need to refine the topic further and find a suitable context to address for your literature review. This process will require you to define your problem statement.

For example, if you were to choose topic “Workplace diversity”, you will need to ask yourself the following:

1. What specific aspect of workplace diversity am I focusing on? Gender? Ethnicity?

2. How is this specific aspect of workplace diversity a relevant problem/issue/topic of discussion today? Your critical literature review should cover the following:

1. Introduction

 Describe the background of the research. Why is your topic so relevant to business organizations today?

 Describe the purpose of your critical literature review. What does your literature review seek to understand better or solve? What is your research question?

2. Methods

 Describe your approach for finding the literature. This includes details about your article selection process such as the databases you have used, search terms, as well as your inclusion/exclusion criteria

3. Body

 Organize the information that you have found about your chosen topic. What were the key themes that have emerged from existing literature? Discuss and objectively critique the existing knowledge in your chosen topic area. What have existing scholars in the area found? Are they inconsistencies or disagreements between specific issues?

 What were some of the key theories being examined, and how have various scholars in the area applied/used them?

4. Conclusion

 Summarize the main themes you identified and how it relates back to answering your research question
 Identify the research gaps. What has existing research not explored, or adequately addressed yet?
*Please ensure that organize and structure your literature review by coming up with your own headings/ sub- headings. Do not simply use Introduction, methods, body and conclusion.

Topics to choose from
*You will need to narrow and refine these topics down further for your critical literature review.

•  Corporate social responsibility
•  Sustainability
•  Workplace diversity
•  Leadership styles in the workplace
•  Ethical consumerism
•  Business ethics
•  International business
•  Cross-cultural communications
•  Business analytics

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