MKTG5004: Business Research Methods - Hypotheses/Propositions Development - Marketing Assessment Answer

Subject Code: MKTG5004 Internal Code: 1AFGDD

Marketing Assessment Answer

TASK: The ability to conduct good research has become a key attribute of successful firms today. Research ensures that firms are able to effectively respond and deal with the ever-changing business environment, both internally and externally. Questions:

• Find a business problem (preferably in your discipline area) that requires research to better understand and solve.
• Analyse the problem and develop propositions/hypotheses that need to be examined to address the problem
•  Evaluate a range of research methods and choose the approach that is best suited to the situation and justify your rationale
•  Outline your research process and how this will enable you to answer your propositions/hypotheses
• Your report should demonstrate the importance of rigorous research and its application to industry

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