MKTG5005: Global Marketing Management- Report Writing Assignment

Internal Code: MAS1861

Report Writing Assignment:

Task: Introduction The West Australian Foundation for Deaf Children is reported to be one of the oldest charities in Australia1. WAFDC was developed in 1896 with the aim of improving the lives as well as education of the children who cannot speak and listen in Western Australia. Back when it started this organisation was the first the institutions offering education for impaired children in the state. It does this through advocacy as well as the provision of practical supports, in assistance of hostel accommodation2. Currently the organisation continues to strive in responding to the learning and educational needs of families with special needs children in Western Australia. The organisation is involved in a number of initiatives and activities such as training to the individuals to become qualified teachers of the deaf, professional development, assistive technologies for families with deaf and hard of hearing children, community engagement, and preservation of deaf history. WAFDC vision is "skills for life", and has the aim of promoting and supporting education, life skills as well as learning opportunities for the deaf and hard of hearing children as well as young adults3. The foundation achieves this through training on behalf of children and parents, providing information and support, provision of resources and fostering training and development. Stakeholders and Competitors Analysis The stakeholders of WAFDC include the government, the families of deaf and hard of hearing children, and Hartley Industries and Lottery west among others sponsors. The sponsorship from such institutions and groups enable the organisations to get funding for education and supporting the education of deaf and hard of hearing children20. The organisation has a number of volunteers who provide their resources and time to the organisation. It also has paid employees who develop the capacity and educations as well as the management of the organisations21. Employees are the backbone of an organisation as they ensure that the organisation is run efficiency with its operations effective in meeting the organisation goals and aims. In addition the organisation helps and aids families and careers of the deaf and hard of hearing children into offering them and helping them to develop them as young adults. The employees as well as the volunteers working at WAFDC enable the organisation to meet this aims and achieve its vision22. As illustrated in WAFDC it aims to promote and support educations, life skills as well as learning activities for the deaf and hard of hearing children enabling to develop and acquire skills for the deaf and hard of hearing children in Western Australia23.