MKTG5111: Conduct a SWOT Analysis on Lego - Consumer-Decision Making Process - Marketing Assignment Help

Assignment Task :

Question 1 

Conduct a SWOT analysis on Lego where you discuss 2 relevant points of each component. 

Question 2 

Discuss five marketing gaps that exist between Lego and the consumer. 

In your answer refer to who would be responsible for closing these gaps for the brand. i.e. which intermediaries. Provide examples to support your answer. 

Question 3 

Identify and discuss four variables (in total) in the market and macro environments that could impact the Lego brand. 

In your answer, state whether it is a market or macro environmental factor. 

Question 4  

Discuss the five steps of the Consumer-decision making process with application to a parent seeking to buy Lego for their child. 

Question 5 

The article states: “Lego is loved by all types of people”. 

However, as a marketer, you need to have knowledge of segmenting, targeting and positioning 

your brand to have the most successful marketing strategy. 

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