MKTG600: Managerial Marketing - Report Writing - Management Assignment Help

Assignment Task:

Why this assessment?  

• This assessment develops your ability to develop a Marketing Skills Reflective Report report collating and reporting your marketing learning and marketing professional skills  development. 

• This assessment builds analytical and synthesis skills in a student to apply complex marketing theories and concepts to real world branding decisions. 

Assessment Overview: 

This assessment requires you to develop a Marketing Skills Reflective Report collating and reporting your marketing learning and marketing professional skills development. This Marketing Skills Reflective Report is an electronic collection of critical evaluation of theoretical, practical, applied, and reflective skills developed throughout the course.  This Marketing Skills Reflective Report will include commentary, concept reflections, and show the connections between the marketing concepts, models and theories and professional marketing practice. 

Context 

Imagine you are a trainee marketing consultant in a consultancy firm. As a trainee consultant, your employer  (consultancy firm) requires you to pick up any small to medium size independent convenience store brand (not a  franchise chain such as 7 eleven). You are required to develop a Marketing Skills Reflective Report for the brand  (small to medium size independent convenience store). A Marketing Skills Reflective Report is a collection of critical  evaluation of theoretical, practical, applied and reflective skills developed throughout your professional working and  ethical decision-making in the firm. This Marketing Skills Reflective Report will include commentary, concept  reflections, and show the connections between the marketing concepts, models and theories and professional  marketing practice (relation to small to medium size independent convenience store brand).  

Instructions 

Students are expected to select any small to medium size convenience store brand. However, if you want to work  on a firm (as a potential brand) where you are professionally working, please obtain an approval from your lecturer. 

Select 10 marketing oncepts/models/theories that we discussed in the class and apply them to the marketing system  of your organisation. 

Clearly explain the role, value, impact, and implication of the selected concepts/models/theories in the context of  your business. 

You can take a negative position and argue that some of the marketing concepts/models/theories do not apply to  the small to medium size independent convenience store brand. However, you will need to provide clear justification  for it. 

Structure 

A genral structure is provided below. However, there is no set structure for this assignment. Students  are expected to be creative in this assignment.  

1. Executive summary 

2. Concept 1 and its application for the chosen brand  

3. Concept 2 and its application for the chosen brand  

4. Concept 3 and its application for the chosen brand  

5. Concept 4 and its application for the chosen brand  

6. Concept 5 and its application for the chosen brand  

7. Concept 6 and its application for the chosen brand  

8. Concept 7 and its application for the chosen brand  

9. Concept 8 and its application for the chosen brand  

10. Concept 9 and its application for the chosen brand  

11. Concept 10 and its application for the chosen brand  

12. Conclusion 

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