MKTG6002 - Marketing - Management Assignment Help

Assignment Task

How the assessment fits into the subject/course: 
Marketing in the 21st century has evolved profoundly which is a critical element of business  administration. The design of marketing plans is integral to business organisation and the  assessment of this subject aims to provide students with the opportunity to apply the  knowledge to develop effective marketing strategies. This assessment requires the students to  analyse overall situation of the business prior to developing a marketing plan. The students will  then continue to work on the same organisation to develop a complete marketing plan in their next  assessment. A short scenario is given below to help students address the tasks involved in the assessment 1. 
Linkages between Assessments 1 and 2: 
Assessment 1 requires students to undertake the SWOT/TOWS analysis of their chosen  organisation from the list of organisations provided. Students are advised to consult the  IBISWorld database through Torrens Library to do the preliminary research to gain a  comprehensive knowledge about the industry in which their chosen organisation belongs to.  The assessments 1 and 2 are interlinked where students need to summarise the situation  analysis from their assignment 1 while discussing this section within the assessment 2, the  marketing plan. 
Instructions: 
This assessment task requires you to develop a Marketing Environmental Analysis that comprises  both the micro-environment and macro-environment. The micro-environment analysis involves a  scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the  macro-environment analysis requires the scrutiny of demographic, economic, natural,  political, technological and cultural (DENPTC) dimensions which will assist in specifying the  opportunities and threats. Changes within the macro environmental forces are outside of an  organisation's direct control requiring an organisation's marketing strategies to be adjusted to  capture emerging opportunities and minimise any potential threats.  Therefore, in this assessment task you will need to: 
• Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1 to demonstrate your level of understanding to evaluate the organisation's overall situation;

• Critically analyse the link between marketing theory and practice; 
• Demonstrate research skills to reveal the insights; 
• Apply appropriate business report writing skills; 
• Discuss appropriate strategies with regards to your SWOT analysis. 
• Use the appropriate APA style both in text citation and the reference list at the end. You should use at least 10 relevant academic references from leading marketing journals and text books to showcase quality of your research. Please see more information on referencing here:
Scenario: Choose an organisation from the list provided below that intends to expand its business  either through a new product development or a new business/market development. Vestas – wind  turbine solutions and services

Tasks: 
1. Discuss the value propositions, core brand values and buyer behaviour of your chosen organisation; 
2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors); 
3. Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organisation's strategies/capabilities to serve the target market (s; 
4. List the strengths, weaknesses, opportunities and threats (SWOT) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats. 
Note: Take time to gather relevant data about your chosen organisation as well as the broader external environment in which the organisation operates. Find good quality academic references from high quality marketing journals and text books to substantiate your arguments, suggestions and explanations. Use relevant headings/sub-headings to ensure a cohesiveness and logical flow of the report. 

This MKTG6002 Management Assignment has been solved by our Management Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.