MKTG6002, MKT600 - Evaluate Underpinning Marketing Theories - Evaluate Customer Needs - Marketing Assignment Help

Assignment Task :

 Learning Outcomes (MKTG6002)
a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to genrate customer insights;
b) Critically evaluate customer needs to create value for customers by deploying the resources of the organization in the best possible ways;

Objectives: 

• To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an organization's ability to serve the needs of the target market;

• To develop critical analytical ability to gather and analyze relevant data to facilitate decision making; 

• To develop foresight to predict industry trends and tailor the organization's practices to respond to the changing situation. 

Tasks:

1. Discuss the value propositions, core brand values and buyer behavior of your chosen organization; 

2. Analyze the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors); 

3. Analyze the macro environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organization's strategies/capabilities to serve the target market (s); 

4. List the strengths, weaknesses, opportunities, and threats (SWOT) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities, overcome weaknesses and to defend from threats. 

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