MKTG6002/MKT600 :Marketing Plan - Underpining Marketing Theories - Assignment Help

Assignment Task:

Task:

Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights;
b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;
c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders.

Objectives:
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To enhance a clear understanding of the importance of marketing in modern business practices;
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To develop a succinct understanding about marketing theories and their application indevising marketing strategies;
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To critically analyse all relevant factors affecting the exchange process;
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To enable developing insightful marketing strategies for a business.

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