MKTG6002: One Situational Analysis- Marketing Report Writing Assignment Help

Internal Code: IAH289

Marketing Report Writing Assignment Help:

Task: Context: The client, West Adelaide Council, under the leadership of Charles Sturt Council is seeking a marketing audit of the West Adelaide region and selected consumer / industry sectors in order for them to assess the opportunities for population growth and economic development. This assignment will feed into a program of work that includes identifying and scoping capability in the West Adelaide region as it plans for ongoing sustainability for residents, businesses and communities. There are two foci for this assignment: first, the aging population; and second, people living with a disability. Instructions: A commercial grade dataset will be made available. You will work in groups to analyse the data, and will submit your own individual written report. With this length of report it is expected that you can demonstrate your ability to identify and characterise a market opportunity in a very succinct manner, using a variety of presentation methods, aids and media. Each group will be allocated a mentor who will be appointed from the West Adelaide Council Economic Development unit. You will choose either of the aging population or people living with a disability, recording your choice with the approval of your learning facilitator. In your written report, while not necessarily in this order, be sure to: • Describe the customer population and, if necessary, distinguish between actual and potential customers. Divide the population up into segments and clearly delineate between them using whatever criteria you deem necessary (but being sure to justify the criteria) • Identify trends in the wider market and comment on them from the customer viewpoint. Be sure to capture the trends using a framework such as the PEST. Use citations to prominent references to back up any assertions that you make while describing the trends • Identify the main businesses in the West Adelaide Council catchment area that are currently servicing the market you have recorded with the learning facilitator. Map the services delivered by these businesses to customer needs identified in the customer analysis • Identify, list and briefly categorise industry-level trends using a framework of your choice • Distil the list of industry trends into a list of opportunities and threats in the market • Describe the criteria that those customers use when making purchasing decisions • Highlight and explore major opportunities as a result of your analysis Note that this is not an exhaustive list and that submissions that show initiative and/or creativity will be rewarded. You should use exhibits such as graphs and tables to aid the readability and engagement of your submission. The best report will be identified by the marker and showcased in the West Adelaide Council. The written report is not to exceed 3000 words. Assume that the West Adelaide Council will receive a number of submissions and that any report exceeding the word limit will be rejected and not read by the Council or by the marker. It is your responsibility to maintain several drafts of your submission as well as backups of those drafts. Submission Instructions: Although you will work in groups to analyse the dataset, you will write your own report and submit it through Turnitin in Blackboard. Note that the learning facilitator will not accept email submissions and it is your responsibility to ensure that your assessment is submitted before the deadline and that it has been vetted by Turnitin. Review the university policy suite for important notes on academic integrity and how late assignments are handled. You should include a statement on your covering page that the work in the report is wholly and solely your work.