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MKTG6002 : Proposal Marketing Plan - Marketing Assignment
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Internal Code: Mas3229
Marketing Plan Assignment
Question: To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices;- Provide a theoretical overview of marketing theory and practical application of innovative marketing strategies;
- Build research methods relating to samples and inferences particularly in relation to market research data collection and analysis.
- Critically reflect and evaluate the impact of the application of the marketing mix on consumer behaviour.