MKTG7503: Motivation Theory: Consumer & Buyer Behaviour- Personal Reflection Assignment

Internal Code: MAS1896

Personal Reflection Assignment:

Task: A. Personal Reflection You can choose to either write your reflection (600 words or 2 pages) OR submit a video (2?3 minute video). Selection of the written component requires submitting a word document formatted appropriately using referencing (where required); double spacing, 12 point font and 2cm margins on A4 paper. The use of headings should be kept to a minimum. The reference list is not included in the word and/or page count. OR Selection of the video component requires submitting a 2?3 minute video demonstrating professional presentation skills, preparation and a clear delivery of reflective thinking in an oral format. The video must be uploaded to the MKTG7503 blackboard using the Kaltura Media option in Blackboard. REFLECTIVE LEARNING Reflection is considering how you construct meanings and knowledge that guide your actions and responses. As part of the consumer videography project, students’ final reflections should focus on how their experiences helped them understand more about consumer behaviour and the contemporary issue they selected to study in depth (i.e., wearable technology & IOT; Rituals; Multisensory), and what they might do differently when doing consumer research in the future. Many successful entrepreneurs and business?owners view the ability to reflect on past actions as an essential key to success in the future. Reflection is an important business and management skill. we have done a filmography on the topic (Internet Of Things  HOME AUTOMATION)  which we included some clips from different advertisements and a movie clips as well we have taken interviews of the clients and also the interview of the industry expert.