MKTG7513: Marketing for Social Change - Marketing Assignment Help

Assignment Task:

SOCIAL MARKETING STRATEGY REPORT INDIVIDUAL REPORT

Students have identified a social problem that can be addressed by designing a social marketing mix of interventions for a selected, clearly defined target market and detailed Persona. Based on the identified problem and customer orientation established, you are required to design a social marketing intervention mix to address the problem behaviour identified. In designing the mix of social marketing interventions, the student needs to keep in mind: (1) the alignment of marketing approach with the mission and values of the client; (2) the social marketing solution designed focuses on a relevant to a behaviour change and social marketing outcome relevant to the client’s mission and values. 

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