MKTG8001 – Principles of International Marketing - Case Study - Marketing Assignment Help

Assignment Task

On successful completion you will be able to:
• Demonstrate knowledge of international marketing theories/concepts.

• Critically analyse and apply international marketing theories/concepts to diverse real- world contexts.

This assessment is marked based on Five criteria:
A) Case summary
Make sure you cover the answers to the following key questions in this section:
1. What is the brand/business?
2. What is their marketing (product) offering?
3. Who is the customer (target market must be defined)?
4. What are customers’ wants?
5. How is the competition in the category?
6. What is the problem(s) at hand?

B) Critical Analysis
In this section, you are required to explain, discuss, and critically analyse how the business’s practices align or contradict with relevant international marketing concepts and/or theories. In other words, you will be explaining:
• The business’s practices described in the case.
• How and why the business problem(s) has occurred.
• How and why these business practices (1) are consistent or contradict with the relevant international marketing concepts and/or theories, and (2) have led to the positive
(successful) and negative (unsuccessful) results described in the case.

C) Strategic recommendations/solutions
In this section, you are required to offer strategic recommendations or solutions regarding the alignment or misalignment between specific business practices and relevant international marketing concepts and/or theories discussed in the previous section.
• These strategic recommendations or solutions must be specific, meaningful, and practical.
• You are expected to describe and explain how firms can implement these recommendations or solutions in real life.

o For example, if the firm has been successful in the past, how can your recommendations help the firm in growing in the future; or if the firm has been unsuccessful in the past, how can your solutions rectify the business problems.
• There is no maximum required number of recommendations/solutions, however, there is a minimum requirement for each awardable grade (please refer to the marking rubric for this assessment on iLearn)

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