MKTG8001 – Principles of International Marketing - Report Writing - International Marketing Assignment Help

Assignment Task

Assessment details: This is an individual assessment task where each student is to reflect on their own impression of international marketing concepts and theories to create an international marketing plan.

On successful completion you will be able to:
• Demonstrate knowledge of international marketing theories/concepts.
• Critically analyse and apply international marketing theories/concepts to diverse realworld contexts.
• Evaluate international market opportunities and issues and providing strategic recommendations.

Overall Instructions (IMPORTANT):
• You are a marketing agency located in Sydney. Your agency is known for expertise in introducing products/services to international markets. A client approaches you for help to develop a 12-month international marketing plan to support the introduction of an existing product/service.
• You are now asked to write a full international marketing plan with one of the following choices:
a. To introduce an existing product/service in Australia to ONE foreign country. This product/service MUST NOT have existed in this foreign country.
OR
b. To introduce an existing product/service in a foreign country to Australia. This product/service MUST NOT have existed in Australia

The following sections explain the structure of your final international marketing plan.
Your plan MUST follow the following structure (with their recommended word count):
1. Executive Summary
2. Introduction and Background
3. Situational Analysis
4. International Marketing Objective

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