MKTG8004 : Digital Strategy Plan - Digital Communication Mix - Marketing Assignment Help

Assignment Task :

1.1 Explain how digital marketing has transformed marketing practices in your given industry.
1.2 Identify some of the common organisational challenges of digital marketing that need to be managed in the context of the 7Ss framework.

2.1 Referring to the 5Ss of digital marketing set digital marketing objectives informed by business objectives (refer to Weeks 4 & 8).
2.2 How would you assess the online marketplace?
2.3 Outline the customer lifecycle marketing touchpoints for your firm and identify the appropriate options for reaching and targeting your audiences.

3.1 Define appropriate digital marketing strategies to achieve the objectives set at stage 2.1
3.2 Define your online value proposition 
3.3 Describe your segmentation and target marketing strategies.
3.4 How your marketing mix (7Ps) can be improved online? (Weeks 5).
3.5 Define your digital communication mix (Weeks 4, 8 & 9).
• Select the appropriate online communications tools to generate leads and sales.
• Develop new outbound communications to support customers through their relationship with the firm.

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