MKTG801 - Key Concepts of Service Marketing and Strategies - Marketing Assignment Help

Assignment Task

This assignment builds on the insights you have developed in Assignment 1 about Barkley Manor Based on your market situation analysis, and your recommended growth and positioning strategies:

1. Using relevant marketing concepts, tools and techniques, develop appropriate marketing strategies to implement the recommendations you made in Assignment 1.

2. According to Elliot et al. (2018, p. 402) “Services are not things; rather, they are…activities, performances or benefits that provide value and are offered for sale, but which involve neither an exchange of tangible goods nor a transfer of title… [and] ‘Service is the act of delivering a product (whether it is a good or services product). Service involves human, intellectual or mechanical activity that adds value to the product”. Discuss this statement in relation to Barkley Manor. Then, using your knowledge of services management, suggest how the company could improve one aspect of its service delivery.

3. Restrictions experienced during 2020 due to COVID19 caused the owner of Barkley Manor to consider engaging in more e-business to deal with future restrictions. Discuss the company’s current use of e-commerce strategies and outline any steps you see as being necessary for the company to adopt further e-commerce strategies to future proof the company.

4. Meeting professional expectations for writing a report to the company director(s).

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