MKTG802 - Customer Relationship Management - Social Media Platforms - Marketing Assignment Help

Assignment Task :

Task & Objective: ( MKTG802)

 You will attempt to apply the brand management principles and concepts to a real-world brand relating to an FMCG/Convenience good. You would also be required to gain consumer insight into the usage of the brand and its market positioning strategy in relation to the competition. Each student will choose a specific FMCG Brand (to be allocated in class on Day 1) which is currently active, and the Lecturer will note the chosen brand. This brand should be commonly available in the supermarket. You will also visit three supermarkets (Countdown PAK’nSAVE and New World is compulsory) and observe and note the relative positioning of your brand and its competition in terms of display on shelves, pricing, and promotional sales if any.  
You need to become a consumer for your selected brand/product and actually go mystery shopping for it in these supermarkets. Look for clues as to your firm's brand strategy and clues that reveal characteristics of their primary Target Market. You need to research about the company that offers the brand and its top competitors. Investigate and learn as much as you can about the marketing strategy of that brand via research into secondary information. Besides visiting the company website, you are also required to collect brand information through various other sources (Business Newspapers, Business Magazines & Industry websites/Publications) this is a fact-gathering exercise and you are required to become familiar with the brand management strategies that take place at the supermarket interface.  
 

Instructions: 
1. It is expected that you will acknowledge all sources of information and have in-text referencing. A reference page at the end of your report is also mandatory. 
2. The written submission should be in the report format and in Times Roman font size 12 (including headings) and 1.5 spacing.  
3. The report will include a cover page, contents page, main body of the report and a reference page. You may attach research materials sourced in an appendix. 
4. Assignment must be submitted on Moodle (Turnitin) no later than 4 pm on the due date.  
5. Assignments submitted after the due date are subject to a 5% per day penalty. Extensions may only be granted by submitting an ‘Assignment Extension Application’ form with supporting documents (e.g. medical certificate) to the BAP Office for processing. 

Your Assignment : ( MKTG802)

1. Discuss briefly the brand/company’s statement of mission/vision via their website (the company may have a different name from your brand). Critically discuss how effective has your chosen FMCG brand/firm been in applying the principles of brand vision to its brand positioning in relation to the competition.
2. Evaluate the firm’s/your brand's customer relationship management (CRM) strategy and discuss how your brand uses and applies the social media platforms to develop relationships with its targeted customers. 
3. Evaluate and discuss the brand architecture for your brand and how it compares with direct competition to your brand

This MKTG802 - Marketing Assignment has been solved by our Marketing Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.