MKTG8033 - Analysis Report on Social Media Marketing Assignment

Assignment Task

Social Media Analysis Report requires students to critically evaluate an existing real-life social media marketing campaign. At the conclusion of this assignment, students should demonstrate their ability to critically analyse the effectiveness of organisations’ social media marketing activities, and campaigns, as well as to provide recommendations for future improvements.

• Your Social Media Analysis Report must bring together multiple types of information to provide a critical reflection and evaluation of an existing/ past SM campaign.
• You are encouraged to integrate a wide range of external sources such as high-quality journal articles, industry reports, news articles, and other credible digital sources e.g. podcasts, blogs, YouTube videos to support and justify your arguments.
• Your report must include at least 6 high quality journal articles from top marketing journals such as: Journal of Marketing, Journal of Consumer Research, Academy of Marketing Science Journal, Journal of Business Research, Psychology & Marketing, International Journal of Research in Marketing, Journal of Interactive Marketing, European Journal of Marketing, etc.… If in doubt find out the journal ranking or consult with your lecturer.

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