MKTG903: Global Marketing Future Dynamics - Report Writing - Marketing Assignment Help

Assignment Task:

1.Title  page  and  Executive  Summary     
•One-­page  summary  of  all  the  key  points  of  your  report  and   
•Contribution  of each student in  the group.  
    
2.Global  Market  Opportunity  Analysis:       
I. Identify  at  least  five  key  market  attractiveness  factors  such  as  market  size,  consumer   income  level,  political  stability,  climate,  availability of natural  resources,  Internet   penetration,  distribution  network,  etc.,  and  then;?     
II.Shortlist at  least four countries  that  meet  the  identified  market  attractiveness  criteria.       
A.Analyse  the  Global  Market  Opportunity  of  the  first  Country  with  respect  to  the  market   attractiveness  criteria.                    
B.Analyse  the  Global  Market  Opportunity  of  the  second  Country  with  respect  to  the   market  attractiveness  criteria.                      
C.Analyse  the  Global  Market  Opportunity  of  the  third  Country  with  respect  to  the  market   attractiveness  criteria.                     
D.Analyse  the  Global  Market  Opportunity  of  the  fourth  Country  with  respect  to  the  market   attractiveness  criteria.                      
III.Select  one  country  with  the  highest  weighted  score  on  market  attractiveness.       Use  the  following  template:   
1.Give  an  importance  weighting  to  each  market  attractiveness  criterion,  totalling  to  100%.   
2.Give  a  score  to  each  country  for  each  market  attractiveness  criterion  on  a  scale  of  1  to   10.  Justify  your  score  with supporting data/evidence. 3.Multiple  the  score  with  the  weighting  to  get  the  weighted  score.   
4.Select  the  country  with  the  overall  highest  weighted  score. 

3.Target  Country  Analysis:  Conduct  a  target  country  analysis  of  the  most  attractive  market   as  per  your  Global  Market  Opportunity  analysis.
       
A.   Basic  characteristics:  Trends  in  population,  area,  urbanisation  rate,  climate,  natural   resources  and  other  relevant  basic  characteristics  of  the market.
B.Economic  environment:  Trends  in  economic  development,  including  GDP/capita,  and   GDP  growth  rate,  income  level  and  distribution,  size  of  labour  force,  education  level  of   labour  force,  labour  cost;?  major  sectors  of  the  economy,  imports  and  exports,  major   trading  partners  and  international  trade  regulations;?  inflation  and  currency  exchange   rates,  ease  of  doing  business,  other  relevant  economic  characteristics.                        
C.Political  and  legal  environment,  government:  Political  and  legal  systems,  political  risks,   government  policy  toward  trade  and  foreign  direct  investment,  property  rights  and   intellectual  property  protection,  membership  in  regional  political  and  trading  blocks,   corruption,  freedom  and  other  relevant  indicators.                         
D.Cultural  environment:  Culture,  predominant  religion(s),  language(s),  social  class   structure,  values  and  attitudes,  customer  preferences  and  tastes  in  the  market,  other   relevant  cultural  characteristics.   

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