MKTM028 - Strategy & Competitive Positioning - Concepts Around STP - Conceptual Models and Frameworks - Marketing Assessment Answer

Assignment Task

MKTM028 - Strategy & Competitive Positioning Marketing Assessment Answer

Task:

"Positioning and segmentation are distinct parts of the strategy process and provide us with some extremely powerful tools, but ultimately they are linked by the central issue of focusing on satisfying customer’s needs in ways that are superior to competitors”*.
*Hooley et al (2017) Marketing Strategy & Competitive Positioning. 6th ed. Harlow Pearson.

With supporting evidence, use appropriate examples from different industries (plural) to exemplify how different organizations (plural) have applied STP, to demonstrate your learning and application of this topic.
Indicate how any company could apply the concepts around STP, making generic recommendations for best practice.

Contents:
• a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature (at least 10 academic journal articles)
• sound examination of STP and its application in industry, with evidence, showing effective practical understanding
• generic management recommendations.

Learning Outcomes:
The learning outcomes that are being assessed in this assignment are:
b) Select, apply and critique relevant marketing conceptual models and frameworks, in the appraisal and development of marketing strategies
c) Select, apply and critique relevant marketing conceptual models and frameworks, in the appraisal of strategic implementation issues and development of proposed solutions
f) Produce appropriate informed decisions and recommendations in the context of real-world situations

Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assignment. Please see the grading rubric at the end of this assignment brief for further details of the criteria against which you will be assessed.

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