MKTP103: Marketing Principles - Group Report Writing - Management Assignment Help

Assignment Task:

Unit Learning Outcomes addressed:

1) Understand the basic concepts, principles and theories ofmarketing in relation to products/services
2) Analyse the strategic issues affecting the marketing decision process
3) Explain and critically assess the environmental factors, consumer decision making process and segmentation of a market
4) Apply the tools, techniques in developing a marketing mix strategy
5)Apply the marketing concepts to real life issues under various situations.

Assessment Task:

A group report to be written and submitted. It will be a written report related to a marketing issue. The report should support the answer/s with evidence, relevant examples, supporting evidences and information from academic texts or credible sources. Students will be divided into groups consisting of 3 – 5 students in each group. The groups will be formed at the beginning of the trimester and should be maintained for all the group activities across the study period.

Task:

Your group needs to select a popular hotel brand operating in Australia with a web presence. Your choice of business must be approved by your lecturer/tutor.
1. Develop the SWOT for your selected brand linking micro and macro-environment analysis
2. Suggest a new product for your brand, targeting the current and potential market
3. Revise the existing Marketing mix strategies for the proposed new product

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