MM's Pricing - Customer Satisfaction Change Over Time - Report Writing - Marketing Assignment Help

Assignment Task :

Report Guidelines You should follow a structured approach for your reflective report.

1. Report your relevant decisions and results

2. Provide a critical analysis of your actions (Relate and Reasoning)

3. Describe what you learned from this simulation (Reconstruct) You should address the following topics in your report:

• Who are MM's target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments' needs and expectations evolve over time? Why?

• How does customer satisfaction change over time? How do you balance hard performance metrics such as revenue and profits with soft metrics such as customer satisfaction?

• What does a focus on customer satisfaction illuminate and obscure in your marketing strategy? How does customer satisfaction relate to customer loyalty?

• How do you expect MM's competition to respond to changes you make in MM's marketing and sales efforts? Why?

• How did y MM's pricing? What does it take to justify price increases? How does price discounting affect the outcome?

• How do investments in market research affect your management of MM?

• How does channel conflict figure into your pricing decisions? How do you minimize channel conflict? 
 

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