MMBA22C06 -Principles of Management & Behavioural Science Assignment

Assignment Task

Case Study

Cadbury Pvt.Ltd: Cadbury Schweppes, one of the largest international beverage and confectionary companies, manages a diverse product portfolio with some of world's most recognizable consumer packaged goods including Cadbury chocolates, Dr Pepper, 7Up, Snapple, Dentyne and Trident.

When IlyceEley, compliance specialist for Cadbury Schweppes joined the company, she quickly identified a number of ways to improve the affirmative action program. She found inefficiencies in the affirmative action plan reporting processes and a lack of communication and decision support for the management team around the company's diversity initiatives.

• And so began the search for a scalable software system that could not only handle a large and ever-growing volume of data for AAP and other government required reports, but also one that

could make that information relevant to the managers enabling them to really make a difference in the company's affirmative action and diversity initiatives.

Said Eley, "Our Company has grown with recent acquisitions and the needs of our business are ever-changing, so I wanted to help build a talent base that will grow with us. With Cadbury's strong commitment to a diverse workforce, we have a team that is not only dedicated to the great products we have, but to the overall community as well."

Questions

1. Analyze the problem
2. Explain the benefits of talent

Descriptive Question

• What are the various roles of manage?

(Or)

• Define Controlling and its process

SWOT Analysis

In 2013-14 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor- Trepsico'sTrito. After a year its wafer snack brand-Ringo, fetched 20% market share across the country. Ringo's introduction was coincided with the cricket world cup. The wafer snacks market is estimated to be around Rs. 250 crores. The company could take the advantage of its existing distribution network and also source potatoes from farmers easily. Before the PTC could enter the market a cross-functional team made a customer survey through a marketing research group in 14 cities of the country to know about the snacks of eating habits of people. The result showed that the customers within the age-group of 15-24 years were the most promising for the product as they were quite enthusiastic about experimenting new snack taste. The company reported to its chefs and the chefs came out with 16 flavours with varying tastes suiting to the targeted age-group. The company decided to target the youngsters as

primary target on the assumption that once they are lured in, it was easier to reach the whole family. Advertising in this category was extremely crowded. Every week two-three local products in new names were launched, sometimes with similar names. To break through this clutter the company decided to bank upon humour appeal. The industry sources reveal that PTC spent about Rs. 50 crores on advertisement and used all possible media-print and electronic, both including the creation of its own website, Ringoringoyoungo.com with offers of online games, contests etc. Mobile phone tone downloading was also planned which proved very effective among teenagers. The site was advertised on all dotcom networks. Em TV, Shine TV, Bee TV and other important channels were also used for its advertisement along with FM radio channels in about 60 cities with large hoardings at strategic places. Analysts believe that Ringo's success story owes a lot to PTC's widespread distribution channels and aggressive advertisements. Humour appeal was a big success. The `Ringo' was made visible by painting the Railway bogies passing across the States. It has also been successful to induce Lovely Brothers' Future Group to replace Trito in their Big-Bazaar and chain of food Bazaars. PTC is paying 4% higher margin than Trepsico to Future group and other retailers. Ringo to giving Trepsico a run for its money. Trito's share has already been reduced considerably. Retail tie-ups, regional flavours, regional humour appeals have helped PTC. But PTC still wants a bigger share in the market and in foreign markets also, if possible

Question

1. Do SWOT Analysis for the Company

Case study per subject

On December 3, 2016, Venezuela, once Latin America’s richest country, entered the record book of historical events to become the 57th country in the economic history of the world to have experienced hyper-inflation. Its central bank reported the highest-on-record inflation of 180 per cent and 240 per cent in 2015 and 2016 respectively. The country was facing the world’s worst ever economic disaster. The citizens were suffering from food shortages, hunger, death due to lack of medicines, and escalating homicide rates, which were turning the nation into the second most violent country in the world outside of open war. There was no sign of improvement in the year 2017 either; in fact, it was worse than 2016. The opposition party (Congress) in Venezuela claimed that the inflation level had risen further to almost 800?tween the

end of 2016 and the beginning of the year 2017. According to IMF projections, inflation was expected to reach 13000% by the end of the year 2018, which would reduce the size of the economy by 15%. Economists claimed that too much dependency on oil and not having made policy changes to adapt to the low petroleum price were the major reasons for the plight in which the country found itself. None of the steps taken by the government headed by President NicolásMaduro to control inflation, like implementing price control or fixing currency exchange rates, were effective in improving the situation. It remained to be seen how Venezuela would come out of this economic crisis.

Question

1. Analyze the reason for hyperinflation in an
2. Discuss the concept of currency devaluation and its impact on consumer price index and purchasing
3. Create a road map for venzuela to come out of the crisis and improve various economic

Descriptive Question

• What is Demand? Elaborate the different types of demand

(Or)

• Elaborate different types of market classification

SWOT Analysis

Cavin Mr. CK Ranganathan the Founder Chairman of CavinKare, was born in the small coastal town of Cuddalore, Tamil Nadu, to parents with a primary interest in education. After obtaining his Bachelor’s degree in Chemistry and a brief stint in the family business, he set out to carve his own path in business. After a challenging start, he finally set up Chik India in 1983 with an initial investment of Rs. 15,000 and Chik Shampoo as his introductory product. The company was renamed as Beauty Cosmetics Pvt Ltd in 1990 and was subsequently rechristened as CavinKare Pvt Ltd in 1998. A

pioneer of innovation, Mr. Ranganathan has shaped the company to create innovative products by combining the best of nature and technology to improve the lifestyle of consumers. Under his inspiring leadership, the company while expanding into Personal Care, also diversified into Food, Beverages, Dairy, and Snacks categories, both in domestic and international markets. Under his guidance, the Company has pioneered the concept of ‘Unisex Salons’ in India with the country’s most popular organized beauty salon brands – Green Trends and Limelite under its salon division, which has a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. He was conferred the prestigious, Entrepreneur of the Year Award by the Economic Times in 2004. He was also the Winner of the 2018 “ICIS World Surfactants Awards” for an outstanding contribution to the Surfactant Industry Globally. Mr. Ranganathan is one of the founding members of the Ability Foundation – an NGO working towards the rehabilitation of the physically challenged. He also instituted the CavinKare Ability Awards in 2003 to celebrate the exemplary spirit of individuals who have risen above their physical limitations to display great achievements in life. In order to encourage the spirit of entrepreneurship, Mr. CK Ranganathan instituted the ChinniKrishnan Innovation Awards in 2011 in memory of his father, the late Shri. R. ChinniKrishnan. The award seeks to identify and promote entrepreneurs running small businesses built on innovative ideas. Mr. CK Ranganathan’s endeavor of philanthropy and giving back to society has also extended to the field of education. CavinKare patronizes a few public charitable trusts that run schools and colleges. Notable among them, are the CK School of Practical Knowledge, a one-of-a-kind school in India that offers practical education to students from classes pre-kg to the 12th standard; the CK College of Engineering & Technology and an MBA institute in Cuddalore, both with the aim of providing world-class professional education to people in the rural and coastal regions of Tamil Nadu.

Question

1. Write SWOT analysis for the following company – CavinKare (making lives happier)

Case study

Ram is a trader. He buys and sells electronic goods. He maintains double entry book keeping. He purchase and sells goods both on cash and credit bases. If the purchased goods are not in good condition, he sends them back to their suppliers. At the same time he also accepts if their customers return the goods sold to them, when the goods are not in good condition. He maintains a bank account for his business. She receives and pays money through bank transactions.

Now discuss on the following

• Why does he maintain double entry book keeping
• Do all the business units engage in credit transaction
• Can you think of some business units that have only cash transactions
• It is necessary for ram to maintain a separate bank account for business

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