MMK101: IdPet Marketing Plan | EDL | Differentiation and Positioning Strategy - Marketing Assessment Answers

Internal Code: 3DHD

Assessment Brief – IdPet Marketing Plan

Task: Develop a marketing plan by applying the overarching theoretical framework that you learn in MMK101 to enable IdPet to be successful in the Australian market. This assessment is designed to give students the opportunity to analyse real-world problems facin small companies, and to propose strategies to fulfill given objectives. This is consistent with the Unit Learning Outcomes (ULOs) and Graduate Learning Outcomes (GLOs) as follow:

Assessment 1: Essential Digital Literacy (EDL)

Failure to complete this task fully and completely by the due date and time will result in you being unable to submit assessments two and three, and therefore forfeiting 60% of your final grade in this unit.

Assessment 2: Segmentation, Targeting, Differentiation and Positioning Strategy

Late Submission Penalty: If the assessment is submitted late without an approved extension from the Unit Chair, a marking penalty of 5% of the available marks will be deducted each day for up to five days. If the assessment is submitted more than five days after the due date it will not be marked and will be awarded zero (0%).

Assessment 3: Marketing Strategy Recommendations

Late Submission Penalty: If the assessment is submitted late without an approved extension from the Unit Chair, a marking penalty of 5% of the available marks will be deducted each day for up to five days. If the assessment is submitted more than five days after the due date it will not be marked and will be awarded zero