MMK101: Marketing Fundamentals- Digital Literacy Module- Marketing Assignment Help

Internal Code: 5HE

Marketing Assignment Help:

Task: Create a marketing plan by applying the theories in line with the overarching framework that you learn in MMK101 to allow the book 50@50 to successfully launch into the Australian consumer market. This assessment is designed to allow students to analyse real-world problems facing self-published authors and propose solutions to fulfil the given objectives. Assessment 1: Digital Literacy Module (DLM) Assessment 2: Segmentation, Targeting, Differentiation and Positioning Strategy Assessment 3: Marketing Strategy Recommendations