MMK101: Marketing Strategy Recommendations- Marketing Assignment

Internal code- MAS718

Marketing Assignment

Questions- Medibank currently offers various insurance products for consumers in Australia. Travel insurance is one of the products that needs further development as Medibank is currently behind other travel insurance companies in terms of market share in Australia. The company would like to re-launch its travel insurance product to seriously compete with other leading providers of travel insurance and to appeal to various target segments. You will be writing a report for Medibank in two parts. The first part establishes the current environment that Medibank is operating in. The second part of the assessment, applies the intelligence that you have gathered to develop a marketing Strategy that will assist Medibank in establishing itself within the travel insurance market. Propose marketing strategy recommendations.