MMK266 - Consumer Behaviour - Deakin University

Assignment Task

Overview

As outlined in the Assignment Creative Brief, the purpose of Assignment 1 is to conduct an interview analysis so you can better understand how the target market perceives the client’s product. In Assignment 2, you will use these findings to develop a 30-second TV advertisement aimed at selling the client’s product to this target market.

You will use means-ends analysis to analyse the four interview transcripts available on CloudDeakin. Guidance on how to conduct a means-ends analysis is available via the:

• Means-ends analysis guide
• Week 2 seminar Once you have completed your means-ends analysis,

you will need to write up your analysis in the form of a PowerPoint presentation. Treat these slides as if you were preparing them to present your findings to the client. The components you will need to include in your PowerPoint presentation are outlined in the Assignment 1 marking guidance below.

This MMK266 - Arts and Humanities has been solved by our PhD Experts at My Uni Paper.