MMK738 - Applied Marketing Communication Evaluation and Recommendation Report - Management Assignment Help

Assignment Task

ULO 1: Apply the principles and practices of integrated marketing communications (e.g. planning, execution and evaluation) to organisations.

ULO 2: Apply an effective mix of marketing communication tools and marketing media to convey a consistent brand message to a target market in a cost-effective way.

ULO 3: Create “real” integrated marketing communications campaigns.

Goal

To evaluate the ‘message’ as well as the ‘media’ (range of traditional and social/digital marketing communication) in terms of achieving an organisation’s objective with its target market. You need to understand the strengths and weaknesses of each traditional and social/digital marketing communication media to assess how well the organisation is using it and then provide recommendations for superior usage. Justify your recommendations using your organisation’s objectives, the characteristics of the traditional and social/digital marketing communication media and the target market’s characteristics

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