MMM306 – Global Strategy and International Management

Assignment Task

Task

This task provides you with opportunities to account for global perspectives, examine the business environments of a global firm, apply relevant theories and frameworks, evaluate strategies and recommend global strategy propositions and learn discipline-specific knowledge, systematic problem-solving, and global citizenship. By completing this task, you will develop your skills in researching, understanding, applying, evaluating, and presenting information required of business professionals.

Questions

1. Starbucks has hired you as an international business analyst to strengthen its strategic planning team, which is responsible for firm internationalization. Your first primary task is to provide a comprehensive yet concise written analysis of how and why the firm should demonstrate strategic organizational ambidexterity, given the industry-based considerations in exploiting the business opportunities in the food and beverage industry, especially in the Asia-Pacific region. You need to explain why strategic organizational ambidexterity is vital in using, enhancing, or optimizing the firm’s other resources or capabilities to address critical industry considerations to support further expansion in the Asia-Pacific?

2. Starbucks decides to capitalize on the Indian market and revisit its overall strategic approach. Recommend one Porter’s generic strategy that the firm should follow (in doing business in India) given the resourcebased and industry-based considerations, as well as your analysis in above?

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