MMS702 - Fan and Participant Engagement Principles and Concepts Essay Writing - Marketing Assignment Help

Assignment Task

Description

Fan and Participant Engagement (FPE) explores the use of relationship marketing and communication strategies to create meaningful dialog with consumers. This dialog (engagement) leads to a number of consumer attitudes and behaviours which can be leveraged by organisations to provide positive outcomes. Central to this is a number of principles, theories and concepts. Knowledge of these is essential to form a deep understanding of this sphere and to develop and operationalise industry strategies.

Learning Outcomes

ULO 1: Identify, analyse and synthesise the range of sport consumer motivations and purchasing patterns that impact sport organisation marketing and management strategies.

ULO 2: Explain the role of various digital communication platforms as tools in developing integrated marketing communications within the context of broader strategic marketing plans in sport organisations.

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