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MMS712: Sports Marketing - Partnership of Brand Positioning - Case Study Assignment Help
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Sports Marketing Case Study Assignment Help
Case Study : This assessment will provide you the opportunity to create a case study on a specific social/cause related marketing issue, the marketing of a new product extension by a sport organization, or a brand new technological sport innovation that has "disrupted" industry norms. You may choose: 1. A clearly branded initiative or foundation (e.g., NBA Cares, Cricket Cares, PGA Tour drive to a billion, etc.). 2. A specific organisation’s approach to tackling a social issue (e.g., AFL + racism; NFL + children’s physical activity through Play60; North Melbourne FC + social cohesion/inclusion). 3. An organization’s product extension (New membership options for sport teams (3 game, social, armchair, etc) 4. An organization’s new products (AFL and AFL W; NRL and Auckland 9s; BBL and Women’s BBL, etc) 5. A new to the industry product, initiative, or technological advancement that has changed how the sport industry operates.- Please try to refrain from choosing a simple new sporting goods product unless it is truly new (Nike Fuelband; Under Armour Healthbox; Nike E.A.R.L self-lacing shoe)
- Product must new within the last 24 months.
- Some relevant social issues to get you thinking might include: health, physical activity, education, social cohesion/inclusion, racism, bullying, LGBTQIA; domestic violence; gender equality; illicit drug use; alcohol abuse; gambling; and environmental sustainability.
- How much is it worth?
- What does it cost?
- What is the ROI?
- Other details related to the benefits and upside of social issue engagement for sport and their partners.
- Draw on marketing principles to analyse the approaches and outcomes.
- What is the product extension/new product?
- How does it fit within the organization’s existing portfolio?
- What is the size and scope of the new product?
- Which consumers/markets is the organization trying to expand or enter in to?
- Other details to the benefits and upside of the new product/product extension.
- Draw on marketing principles to analyse the approaches and outcomes?
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