MN-M519 - Digital Business Management Assignment

Assignment Task

As the University continues to respond to the developing COVID-19 pandemic, module details may be subject to change. We will make every effort to engage with students where changes are necessary and any changes will be communicated to students, as soon as possible. Where necessary a revised issue of the module handbook, clearly indicating the updated sections, will be issued.

Introduction

Welcome to the MN-M519 Digital Business module. As a teaching team, we look forward to working with you during this term and engaging in the very current, dynamic and vibrant topic of ebusiness / digital business. Electronic commerce, ebusiness (digital) business is an emerging and constantly changing area of business management and information technology critical to many organisations. There has been, and continues to be, much publicity and discussion about eBusiness / eCommerce. However, there remains a sense of confusion, suspicion, and misunderstanding surrounding the area, which has been exacerbated by the different contexts in which e-commerce is used, coupled with several related catchphrases and acronyms.

Digital Business, in the broad sense, is the use of computer networks to improve organisational performance, while eCommerce, is considered by some as a subset of Digital Business and includes the use of internet technologies to conduct some form of trade. Increasing profitability, gaining market share, improving customer service and delivering products faster, are some of the organisational performance gains possible with e-commerce. It is a revolution in business practices. If organisations are going to take advantage of new Internet technologies, care must be taken to make a close link between corporate strategy and e-Business strategy. The module therefore covers the fundamentals of digital business and eCommerce.

This booklet contains

• An introduction to the module
• Details of all learning interactions
• Details of the core textbooks via the reading list
• Information on assessment and feedback, including the coursework brief
• An overview of the entire module

Communication

All information related to the module will be conveyed to students via Canvas through the Announcements feature which will also send an e-mail notification to student accounts.

Transferrable Skills

During this module, students will be exposed to a variety of opportunities to develop the following skills:

• Critical reading and thinking
• Decision making
• Evaluation skills
• Independent learning
• IT skills
• Lateral thinking
• Leadership
• Organisation and planning 
• Problem-solving
• Research skills

Your task

Undertake research to understand the impact COVID-19 has had on businesses and on the economy, with a focus on how eCommerce can be used help businesses achieve competitive advantage. Before you start the company (or if you advising an existing company) you need to understand the opportunities it has created, and the impact on the economy. You also need to investigate the ways in which eCommerce can assist businesses in achieving competitive advantage.

Critically evaluate the Impact of COVID-19 on the economy and businesses, opportunities created, and challenges businesses faced, how it can be used for competitive advantage.

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