MN50358: Research Methods for Marketing Decision-Making Process - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes:
The aims of this module are to help you understand the role of research in marketing management decision making. To satisfy consumer needs and implement marketing strategies to satisfy those needs, marketing managers need to gather information on markets, customers and competitors, as well as other forces in the marketplace. Understanding the role of research and identifying where research is needed to inform decision making is essential in marketing. Commissioning or carrying out focused research to a clear brief and with clear aims and objectives enables marketers to better understand marketplace phenomena and consumer practices and behaviour. Predicting and assessing market and consumer trends is essential to produce relevant products and services.

The unit introduces you to the different types of research methods that can be used in marketing, and helps you decide which methods are most suitable to enable effective marketing decisions to be made.

This unit prepares you for a marketing role, helping you identify and clarify key issues and solve specific marketing problems. You will learn to plan, design and construct your own independent research project based on a topic within marketing that most interests you.

By the end of the course, you should be able to:

•  Understand how research fits within the wider marketing information system and decision-making process within organisations
•  Write an actionable marketing research project proposal
•  Understand the strengths and limitations of different methods of data collection and data analysis methods
•  Design an appropriate research methodology to meet your aims and objectives
•  Understand how to use desk research and the academic literature to build a strong and convincing argument

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