MN7546 - Principles and Practices of Marketing - Marketing Assignment Help

Assignment Task

Assignment Question

Design the marketing mix using an appropriate framework for a newly developed mid-priced electric van for sale to fleet buyers and explain the challenges that such a company might face in deploying that marketing mix. In your answer, please also provide criticisms of the marketing mix concept.

Provide a critical overview of the marketing mix concept.
Provide a critical overview of how the marketing mix concept can be applied to the business scenario provided. An answer that only applies the marketing mix concept will fail because such an answer will not consider how the marketing mix concept can be critiqued.
There is a need to demonstrate an ability to illustrate answers with practical examples for the theoretical issues involved. Note the scenario provided is a business to business example.
The need to demonstrate an ability to source, describe and discuss academic articles from the marketing literature, particularly journal articles (and beyond if they are relevant) that pertain to the marketing mix concept and critique the marketing mix concept.
An ability to present citations correctly and consistently both in the body of the essay and in a bibliography (you can also use Google Scholar and select the Harvard reference but note these Google Scholar references are often incomplete, so you will need to check them carefully). Do not be afraid to cite multiple authors for a particular idea or concept you are discussing; it shows a more mature approach to argumentation. This means paraphrasing rather than using verbatim quotes but it shows that you have read more widely (assuming you’ve interpreted the authors’ stances correctly, of course!).
An ability to construct a well-reasoned argument from the literature which directly answers the question. Note you should synthesize the literature at postgraduate level.

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