MNG81001 - Corporate Social Responsibility - Evaluate the Company’s Corporate Website - Management Assignment Help

Assignment Task:

Evaluate the company’s corporate website. How 'green' is it?

1. Name of the company

2. Key products and services

3. The organisation of CSR. Is there a CRS department ? Is it discussed on the website?

What is it called ?

• Sustainable development

• Sustainability

• Environmental affairs

• Social compliance

• Other

4. Examples of Corporate Social Responsibility in Action. Which social change activities does the company engage in?  Identify activities from each relevant category.

Environment (Activities that aim to reduce or prevent environmental impact, for example by sponsoring national environmental campaigns, endorsing government initiatives, adopting responsible sourcing practices, packaging initiatives, and various programs that focused on saving or recycling resources such as litter, water, energy).

Consumer responsibility (Activities relating to the responsible marketing initiatives and policies of the company in relation to health, for example health initiatives, provision of nutrition and health information, and resources that promote healthy behaviour.)

Community (Activities relating to the support of community programs and events, for example supporting sporting events, non-profit organisations and volunteer programs).

Employee relations (Activities that provide professional development and education opportunities for staff members, implementation of equal employment policies, and programs that promote employee health and wellbeing).

Partnerships (Activities relating to partnerships formed between companies and professional and not-for-profit organisations to advance and promote research, and foster community development).

Indigenous (Activities that support not-for-profit organisations that implement programs for the Indigenous population, for example developing leadership and mentoring skills, promoting sport, and improving public space, and infrastructure in Indigenous communities).

Diversity (Programs aimed at populations identified as experiencing disadvantage, for example migrant populations, disadvantaged youth, and individuals with disabilities).

5. Is there a CSR Report 2018? Is it available on the website

6. How ‘green’ is the website? Explain your answer

Table 2: Attributes of the CSR report and identify two sustainability initiatives for 2018.

CSR reports come in various shapes and forms. Some are no more than a few paragraphs in a company’s annual financial reports. Others are stand-alone reports that can run to hundreds of pages or more. For some firms, CSR reporting is about following the comprehensive guidelines laid down the Global Reporting Initiative. For others, it is about telling a single story or two. Some CSR reports are short on substance. Others bury the reader in detail. Some are simple exercises in public relations, others confront head on the greatest challenges that a company faces.

1. Describe the form and content of the 2018 CSR Report. 

2. CSR reports are valuable to may different types of readers for many different reasons. Who is the report designed for?

• Investors

• Employees

  • Present

  • Future

• Academics

• Community activists

• Public officials

• Corporate managers

3. Identify one key messages for one group identified?

4. How thorough and credible is the report?

• Is this a CRS report or a community affairs report?

• Does the report provide details on CSR practices as well as policies?

• Does the CSR report provide systematic data or just anecdotes?

• Does the company report data in a comparable form?

• Does the report present future goals as well as past practices?

• Does the report include bad news as well as good news?

• Does the report address the company’s greatest challenges?

• Does the company integrate CSR reporting with its traditional business strategy and its financial reporting?

• How can readers look beyond a CSR report?

5. Identify the key elements of the report

6. Identify two sustainability initiatives for 2018 (or 2109 if details available)

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