TASK
The personal and interpersonal aspects of communication - communicating to persuade and influence others (key points for practicing the art of persuasion) - including personal networks and the grapevine.
The organisation as a whole and formal communication channels - establishing and maintaining formal and informal channels of communication downward, upward and horizontally.
Aspects of communication that relate to sustainability: communication of sustainability activities and achievements (corporate social responsibility), and the sustainability of an organisation's communication activities themselves.
Crisis communication and the development of communication strategies to protect the reputation of the organisation in a crisis.
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