MNG81001: Management communication- Management assignment

Internal code-MAS4274

Management assignment

Question- Managers in almost every organisation have incorporated the Internet as a part of their information technology strategies. Most large organisations, and many small ones, are involved in some type of e-business (commonly defined as any business that takes place by digital processes over a computer network). Your boss, the CEO of Silk Road Furnishings, a retail business that imports premium home furnishings from China and India, selling them through their stores in Melbourne and Sydney, is considering expansion; however, there are two schools of thought. One is to duplicate the success with more ‘physical stores’, by expansion to Brisbane and Auckland. Others feel that the expansion and investment should be through the establishment of an online store. Until now, the online presence has been just a small website without even much of a catalogue. In order to make a decision between these two strategies, your boss has asked you to review the online presence and physical store presence of any retail company already operating in these two markets. The aim of the evaluation is to identify the similarities and differences of having an online and physical store presence. You will need to visit the selected physical store. While there, take notes about the strengths and weaknesses of the operation based on your selected criteria that you will use to compare with the online presence and write a document.