MNM3705 - Marketing Applications Assignment - UNISA

Assignment Task

Introductions

Unisa is a comprehensive open distance e-learning (CODeL) higher education institution. The comprehensiveness of our curricula encapsulates a range of offerings, from strictly vocational to strictly academic certificates, diplomas and degrees. Unisa's "openness" and its distance e-learning character result in many students registering at Unisa, who may not have had an opportunity to enrol in higher education. Our CODeL character implies that our programmes are carefully planned and structured to ensure success for students, ranging from the under-prepared, but with potential, to the sufficiently prepared.

Teaching and learning in a CODeL context involves multiple modes of delivery ranging from blended learning to fully online. As a default position, all post graduate programmes are offered fully online, with no printed study materials, while undergraduate programmes are offered in a blended mode of delivery, where printed study materials are augmented with online teaching and learning via the learner management system – myUnisa. In some instances, undergraduate programmes are offered fully online as well.

Furthermore, our programmes are aligned with the vision, mission and values of the University. Unisa's commitment to serve humanity and shape futures, combined with a clear appreciation of our location on the African continent, Unisa's graduates have distinctive graduate qualities, which include

• Independent, resilient, responsible and caring citizens, who are able to fulfil and serve in multiple roles in their immediate and future local, national and global communities
• Have a critical understanding of their location on the African continent, with its histories, challenges and potential in relation to globally diverse context
• Able to critically analyse and evaluate the credibility and usefulness of information and data from multiple sources, in a globalised world with its ever-increasing information and data flows and competing worldviews
• Able to apply their discipline-specific knowledges competently, ethically and creatively to solve real-life problems
• Have an awareness of their own learning and developmental needs and future potential

Whether a module is offered as either blended (meaning that we use a combination of printed and online material to engage with you) or online (all information is available via the internet), we use myUnisa as our virtual campus. This is an online system that is used to administer, document and deliver educational material to you and support engagement with you. Look out for information from your lecturer, as well as other Unisa platforms, to determine how to access the module site on myUnisa. Information on the tools that will be available to engage with the lecturer and fellow students to support your learning will also be communicated via various platforms.

Because this is a fully online module, you will need to use myUnisa to study and complete the learning activities for this module. Go to the website, at https://my.unisa.ac.za, and log in using your student number and password. Click on "myModules", at the top of the web page, and then on "Sites", in the top right corner. In the new window, click on the grey star icon next to the modules you want displayed on your navigation bar. Close the window in the top right corner. Then, select the option, "Reload to see your updated favourite sites". Now, go to your navigation bar and click on the module you want to open.

Purpose

The purpose of this module is to provide students with integrated knowledge on the role of marketing communication applications. Students, who have completed this module successfully, will be able to demonstrate their understanding of the knowledge gained by applying the principles of marketing in a project-based environment, practically, especially marketing communications. They will be able to demonstrate a clear understanding and interpretation of the basic principles of marketing communication applications and project management in marketing communication and be able to apply theory to practice in the context of problem situations in the day-to-day work environment. The knowledge and skills gained from this module will serve to support the running of a business and will therefore contribute to the development of the country's economy.

The steps of the marketing communication planning process are as follows:

1. Define the project scope.

2. Conduct a proper situation analysis.

3. Set detailed marketing communication objectives.

4. Determine the marketing communication budget.

5. Select the marketing communication elements.

6. Determine the marketing communication workforce requirements.

7. Discuss the coordination and integration of efforts.

8. Discuss potential problems or assumptions.

9. Set up a contingency plan.

10. Implement the marketing plan.

11. Evaluate, control and follow up

The assignments (01, 02 and the examination portfolio 03) are based on the above process. Please see the assignments below. Each assignment has a rubric that will be used for marking. We advise that you work carefully through each rubric before you start with the assignment to ensure that all aspects per step are well thought out and included.

Information on the assignments will be uploaded on myUnisa as the semester progresses. However, I expect you to do your own research and find the relevant information to complete the assignments. Use the library (numerous books on project management and integrated marketing communication) and Google Scholar. Also, refer to section 5.2 of this tutorial letter for the recommended books that you can use.

This MNM3705 – Marketing has been solved by our PHD Experts at My Uni Paper.